American Girl x The Dodo
My Role: Senior Copywriter + Script Supervisor
In what was truly a dream project for my 10-year-old self, I had the privilege of helping to create a campaign to announce the 2022 American Girl of the Year, Corinne Tan. In honor of Corinne’s dream of being a ski patrol dog trainer, we traveled to Aspen, CO to interview dog trainer Lori Spence in a family-friendly video for The Dodo Kids. The video was part docu-style, part scripted and a whole lot of fun.
To introduce Corinne to the world, we created and built “The Chalet” in Aspen on New Year’s Day, an experiential pop-up event that let people visit the newest American Girl’s home. For those who couldn’t make it to snowy Colorado, I wrote and script supervised a 20 minute live stream event on Facebook hosted by Olympic skater Tara Lipinski that included games, crafts, guest stars and a special appearance on The Today Show.
Credits:
Executive Creative Director, Scripting - Paul Ulane
Associate Creative Director, Scripting - Max Plenke-Hammond
Creative Development and Strategic Lead - Sam Negrin
Creative Producer & Director - Michelle Kinne