Peloton - “All Year, All You”
My Role: Associate Creative Director, Copy
Peloton had a mission: to go from 6.6M subscribers to 100M subscribers with a New Year’s campaign that stood out against a sea of the same, and they needed it done fast—like six weeks fast. In record time, we went from concept to delivering over 3,000+ automated assets across platforms, resulting in one of the company’s best quarters.
Due to the condensed timeline and budget, we were not able to have a shoot. Instead, the creative team spent 1,000+ hours sifting through class footage to create cohesive, compelling narratives that captured the Peloton spirit and conveyed our message.
Our winter campaign was so successful that Peloton immediately wanted to repurpose our assets for a “Spring Refresh.” We used footage we had previously curated to create an additional 500+ assets that ran immediately following New Year’s and through most of the spring.
Credits:
Creative Director: Kyle Stewart
Associate Creative Director, Art: Stephanie Newton
Senior Art Director: Tyler Wong
Senior Designer: Emma Poirier
Senior Copywriter: Daisy Swain
Copywriter: Jared Siemens
Associate Copywriter: Jamie Friday