LEGO Life Magazine x PopSugar
My Role: Senior Copywriter + Script Supervisor
How do you get audiences to see how cool LEGO Life Magazine is? You hand it to real life moms and their daughters and let creative chaos ensue. This charming docu-style video exceeded all benchmarks and was one of the highest performing videos of the year.
Credits:
Executive Creative Director, Scripting - Paul Ulane
Associate Creative Director, Scripting - Max Plenke-Hammond
Director & Producer - Bob Geile
Content Strategist - Dani Bruckman